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It sounds strange to say it, but the notion of the recording artist seems to be becoming increasingly a thing of the past. Artists are still releasing albums, sure, but our experience as music fans and the industry as a whole seems to be increasingly centered around live music — at least in terms of where people are actually spending their money. Today’s guest, writer and musician Jaime Brooks (you may remember her from our episode on the geopolitics of pop culture), joins us to discuss what that means for artists and the future of music itself.
We dig into Jaime’s recent viral essay, “Why do so many big artists hate touring?,” which draws on her own touring experiences as part of the electronic duo Elite Gymnastics to explore how the music business seems to be in the midst of an experience economy arms race. Artists are risking serious money on ever-bigger spectacles, ticket prices keep climbing, and all roads — even for indie artists — seem to lead to Live Nation and AEG. Meanwhile, the psychological tolls of life on the road, combined with the near-constant surveillance of being a celebrity in 2026, has led to a growing wave of cancellations and burnout. All leading Jaime to ask: Is it time to let go of the idea of pop stars (or at least human ones) entirely?
We dig into why touring seems to become more stressful for artists as they become more successful, what happens when scarcity pivots from music recordings to tickets, and how even early and mid-career artists are feeling the pressure to manufacture the illusion of endless growth. Jaime also raises a spicy possibility: If the music industry continues down this path, the future of pop stardom might belong more to animated or AI-generated performers in the mold of K-Pop Demon Hunters than real people.
Read “Why Do So Many Big Artists Hate Touring?”
Subscribe to Jaime’s Substack, The Seat of Loss
