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During the pandemic, it seemed like the internet, and specifically TikTok, was coughing up one fringe aesthetic after the next: Cottagecore! Trad Cath Coquette! Old Money! Coastal Grandmother! And of course, our personal fave, Dark Academia. We even did a whole episode on it, as part of a larger examinatin of post-pandemic aesthetics.
Fast forward to today, and the churn of social media-born aesthetics seems to have slowed somewhat, leaving behind a landscape that feels more fragmented and difficult to parse. So we’ve brought back our guest for that episode — style writer, trend forecaster, and bonafide Cool Girl Biz Sherbert — to give us a lay of the sartorial land. Along with continuing to co-host the influential fashion and culture podcast Nymphet Alumni, and writing for places like The Face and AnOther Magazine, Biz recently launched a new publication called American Style on Substack (subscribe!), which she says is about “what people are really wearing and why.”
If you’re a CUJO subscriber, you already got a little taste via our Coachella collab with American Style a couple weeks ago. Either way, you’re in for a treat: Biz joins us to talk about American Style’s origin story and what’s she’s learned from documenting what young people are wearing out in the real world, at places ranging from a Deftones concert in Atlanta, to Disney World in Orlando, to a rave in North London. We also get into the state of countercultural and subcultural fashion in 2025; why men and boys seem, for the first time in a long time, to be leading the style conversation; the role that festivals like Coachella play in the wider image-making ecosystem; and the strange staying power of the festival cowgirl.
Subscribe to American Style on Substack and follow Biz on Instagram (fka @marcfisherquotes). Nymphet Alumni is now on Substack, too.
Read more by Biz:
“You are now witness to something great: 2hollis, boylife and the girlhood hangover” (American Style)
“Two College Girls in New York City” (American Style)
“Emma Chamberlain doesn’t care about being famous” (The Face)
“What does beauty look like in the age of Trump?” (AnOther)
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